Supporting Portland's Vegan, Vegetarian, and Veg-curious Community

Master Veg

Master VEG Resources: Communcation / Action


How to Win Friends & Influence People
By Dale Carnegie (1998)
How can you express ideas, assume leadership & arouse enthusiasm among others? How do you win people to your way of thinking & help them change without causing resentment? Use these tips for success in business to be successful in your activism.

The Tipping Point: How Little Things Can Make a Big Difference
By Malcolm Gladwell (2002)
Little changes can have big effects, and through the word of "connectors," "mavens" and "salesmen," can help change the world.

Don't Think of an Elephant: Know Your Values & Frame the Debate
By George Lakoff (2004)
A primer on the power of language and framing the debate in American politics. Apply the concepts here to reframing issues for veg activism.

The Animal Activist's Handbook: Maximizing Our Positive Impact in Today's World
By Matt Ball and Bruce Friedrich

Striking at the Roots: A Practical Guide to Animal Activism
By Mark Hawthorne (2008)
Views on all sides of animal activism.

Closing The Food Gap: Resetting the Table in the Land of Plenty
By Mark Winne, former Executive Director of the Hartford Food system in Hartford, Connecticut 2008.

Appetite For Profit: How The Food Industry Undermines Our Health And How To Fight Back
By Michele Simon, Public Health Attorney. 2006.

Strategic Action for Animals: A Handbook on Strategic Movement Building, Organizing, and Activism for Animal Liberation
By Dr. Melanie Joy

Soul of a Citizen: Living with Conviction in a Cynical Time
By Paul Rogat Loeb

Meat Market
By Erik Marcus (2005)
The 2nd part provides suggestions and ideas for effective advocacy.


Compassion Over Killing
A D.C.-based group that focused on farmed animal/vegan issues. They have effective PSAs, websites & other resources.

Dawn Watch
An email list alerting subscribers to animal rights & welfare coverage in the media.

Farm Sanctuary
Get information & sign up for action alerts & other ways to help.

GRACE Factory Farm Project
Although this group promotes eating animals, they have a lot of good information & resources about factory farming issues.

Humane Society of the United States
Get information & sign up for action alerts & other ways to help.

Institute for Humane Education
Activities & other resources for becoming an effective and compassionate humane educator.

People for the Ethical Treatment of Animals
Information, activist tips, resources, video clips & more.
Listen to Erik's podcasts to keep updated on veg issues.

Vegan Outreach Advocacy Articles & Resources
Great essays & resources on vegan advocacy.