|Business Spotlight: Field Roast Grain Meat Co.|
|January 1, 2013|
by Trista Cornelius, Contributing Writer
Field Roast original grain meat company began in 1997 and is still located in Seattle,
Washington. While working in a bakery in the 1990s, David Lee, owner, was
developing a vegan wrap and looking for a protein. All around him, people were forming
artisan loaves of bread with careful craft and what David calls “hand energy.” This is
what inspired the beginnings of Field Roast grain meats.
Even though machines are used in the process of creating Field Roast products,
they’re “not all stamped out.” All products have “hand energy,” and people interact with
each product in crucial parts of the process.
Maybe that’s why my favorite Field Roast product is their sausages because you can
see chunks of vegetables, what David calls “textual variance,” in the savory grain meat.
David designs products for everyone, but each product also expresses his point of
view. For example, his Spicy Chipotle Sausage is truly spicy and not for everyone since
the “whole idea of spicy has been dumbed down,” he said.
Of course, for any festive event, the Celebration Roast of grain meat and stuffing
satisfies even meat-eaters. If you want to be truly fancy, serve the Hazelnut Cranberry
Roast En Croute, which means the roast comes wrapped in a flaky, rich pastry. My
mom served this a few years ago, and we still rave about it.
Equally festive, especially for kids and post-celebration lunches, is the new Frankfurters.
If you attended VegFest, you may have tried them, identical to animal-based hotdogs
in texture, flavor, and look with none of the cruelty. David thinly slices the Frankfurters
and sautés them with zucchini and mushrooms and puts this on top of beans and rice.
They’re also perfect folded into the traditional hot dog bun of course!
Find Field Roast products at Fred Meyer, Whole Foods, Safeway, Zupan’s, New
Season’s and many small, local delis, shops, and restaurants.
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