|Interview with Victoria Moran|
|August 1, 2013|
Thank you to EVEN for sharing this interview with NW VEG. Be sure to catch Victoria Moran live at our Portland VegFest on September 21 & 22.
Victoria Moran is the prolific author of
eleven books, including her latest, Main Street Vegan: Everything You
Need to Know to Eat Healthfully and Live Compassionately in the Real
World, which VegNews calls "the vegan Bible, New Testament."
Moran hosts the weekly Main Street Vegan radio show/podcast on
Unity.FM and she is the founder and director of Main Street Vegan
Academy, an exciting program to train and certify vegan lifestyle coaches
Q: How did veganism become part of your life?
A: I always loved animals and first attempted to go vegetarian at thirteen. I
lived on cottage cheese and fruit cocktail for a summer and finally went back to meat
out of sheer hunger, but I knew that someday I'd learn what I needed to know and do
That time came when I was eighteen and living in London for a fashion course. I was
getting into yoga, which at that time strongly suggested vegetarianism, and London was
veg-friendly enough that I was able to get off eating land animals there. Fish came next,
but veganism seemed impossible.
I was a practicing binge eater then and veganism just seemed too hard, even though it
fascinated me enough that I used a fellowship I later received in college to return to the
UK and study vegans there. The resultant paper I wrote became Compassion the
Ultimate Ethic, my first book, and, as far as I know, the first book on vegan
philosophy and practice ever to come from a major publisher. (It eventually went out of
print but the American Vegan Society continues to publish and sell it.) I still
wasn't able to take the full vegan plunge until I got into recovery for compulsive eating.
Once I had the power of choice over what I would eat, I chose vegan, and it's been a
Q: Who was an influential person in your life earlier on that led
you to veganism?
A: She was a non-vegetarian named Adelene DeSoto, the grandmother-aged
woman my parents hired to live with us and take care of me since they both worked and
this was in the days before daycare centers. Mrs. DeSoto (I called her Dede) responded
to my three-year-old's boast "I killed a red spider with my bare hands!" with "And what
had he done to you?"
Dede told me about vegetarianism the day I came home from 1st grade proudly reciting
the 4 Food Groups. "There are people who never eat any meat," she told me. "They're
called vegetarians and I could take you to the cafeteria at Unity Village and get you a
hamburger made out of peanuts. You'd think you were eating beef." (Unity Village is the
headquarters of the Unity movement, a prayer ministry founded by vegetarians in the
1800s. Later generations left the vegetarian teachings behind, but it's interesting the
Unity Online Radio people came to me last year inviting me to do the Main Street Vegan
radio show for them, and adding, "It's time we got back to our roots.")
Dede also raised me to rescue baby birds (although we tended to fail miserably with
them) and collect money for the animal shelter and adopt all our pets. She was my
inspiration and I took her love and wisdom a bit further than she'd been able to do in
becoming a vegan. I see my own daughter, Adair, a lifelong vegan, taking it further than
me: she's a licensed wildlife rehabilitator who takes in injured and abandoned pigeons,
sparrows, squirrels, and yesterday even a little baby rat who'd washed out of his nest
during a rainstorm.
I believe in karma and I see it working for Adair: she and her husband, young actors
without trust funds or anything like that, managed to buy a condo in East Harlem with a
yard. A yard in Manhattan--- a bona fide miracle---but they have one, and it's both play
space for their two dogs and the site of the flight cages and bird feeders and other
accoutrements of Adair's wildlife work.
Q: What advice would you give to a vegan advocate wanting to
become more of an activist?
A: I think activism takes many forms and it changes over time. If you want to
be a sign-carrying, leafleting kind of activist, there are dozens of reputable animal rights
and vegan groups who'd love your help. If you're a person of means, use those
resources in creative ways to further this cause. But always remember that as a vegan
you're being an activist every day of your life.
Every time someone asks where you got your shoes, you get to carry this message.
Every time to you go to lunch with a friend or colleague and order vegan, someone is
seeing how this way of life works. And as you get older, if you avoid the common pitfalls
of midlife and beyond -- overweight, diabetes, hypertension, high cholesterol -- you
have a platform to share about your diet and lifestyle.
Q: What do you think makes veganism hard for people?
A: It goes against the cultural norm. We're basically telling people that their
mothers didn't feed them right, and that's a tough pill to swallow. Sugar, salt, fat, and
dairy foods are addictive, and the ice cream, pastries, pizza, burgers, and other foods
Americans enjoy are largely mixtures of sugar, salt, fat, and dairy: 'just say no' is a
pretty weak message to give to someone who is physically and psychologically addicted
to a substance.
Then there are the social issues. They seem to weigh heaviest in people's returning to
animal foods after a stint of veganism. Most of the people who go back don't do it
because of any health issues or even because of the inconvenience sometimes
inherent in living and eating differently from the societal norm. Most people who give up
do it because they got a new boyfriend. Or they moved to a place where they had no
support for their lifestyle. Or their mom says one time too many, "It's just so hard to cook
for you anymore. I don't know why you can make an exception for your own mother."
Eating is a social event and when you eat differently, people in your social circle can
feel rejected. I think that vegan activists and influencers need to take this very seriously
and do all we can to help vegans and would-be vegans fit in with their longstanding
social groups and also develop so much pro-veg support that a little razzing from non-
veg friends and family won't faze them.
Q: What, in your opinion, is the most misunderstood idea about
A: That it's a diet. It is not a diet.
Veganism is a moral conviction. Even if you do it
primarily for your health, there has to be a moral
conviction or the risk of giving up is too high.
Is this the best diet on earth? Maybe. No one really knows because there are no large,
long-standing vegan societies we can study and compare to their non-vegan
What the researchers do know is that those communities that eat very few animal
products are healthier than those that eat more animal products, but whether eating
none is better than eating a few has simply not been determined.
What if it were determined that eating a largely plant-based diet with a little fish, meat on
the holidays, some low-fat dairy, and the occasional egg-white omelet was indeed the
healthiest way to eat? Would you stay vegan? Probably not. Unless it was for you a
Diets come and go. I know from being the overweight child of a diet doctor that they
cycle in and out and show up as the latest thing, when really they're just some rehash of
something from years before coming back with a new name and fresh packaging. But
there's money to be made in diets, so they keep on coming. Right now, the vegan "diet"
is trendy. One day it won't be. It will show up on those 'What's Out' lists. For
compassionate, sustainable living to grow and change the world, we have to see our
veganism as far more than a diet.
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